I worked with a lot of key art when it was available (the poster, several billboards), but the majority of my work for UFC/Fuel TV  consisted of combing through fight and weigh-in still photography in order to isolate viable assets, which I used to generate online content – social media skins, special event posts, and interactive. The UFC often provided a package of assets with the “fight look”, and my assets were meant to incorporate and advance the look, but everything you see here is original creative, where I established the direction.